Google Mobile In 2018 – What You Need To Know

Last year we saw a number of changes with Google, Yahoo and Bing, and how they graded a site which in turns determines where a site will rank. One of the items we discussed and saw with all of our own clients was the importance of having a mobile strategy. Why is this even more important in 2018? According to Google’s own estimate, mobile now accounts for more than 50% of all search traffic. Because of this, when we perform marketing and search engine optimization work for our clients, not only do we include a mobile strategy, but we also track our effectiveness on mobile as well. Take a look at the example below for one of our dental clients in Lenexa, Kansas. This graph is for one keyword “dentist near me” on mobile devices only! Of course this dentist is getting a lot of phone calls because his site is on the front page of Google, but now he’s capturing a large percent of the searches done on mobile devices such as smart phones and tablets. Let’s hear it directly from Google, and what they have to say about mobile search traffic in 2018: “As we said, sites that […]

The post Google Mobile In 2018 – What You Need To Know appeared first on kansascityseogroup.

from kansascityseogroup http://ift.tt/2EKx10k
via IFTTT

7 On Page SEO Wins You’ll Thank Us For…

We’re happy to feature a guest blog post from Victoria Greene. When it comes to on-page SEO, every website needs a unique strategy to get the best results. By laying the foundations correctly, you can tell search engines and users what they need to know. Become a trusted place for other sites to link to in the future. If you are building up a new site from scratch, on-page SEO should take precedence over off-page SEO. There are no hard and fast rules to dominating SEO, but there are a few winning tactics. Read on to find out more about these seven SEO wins you’ll be indebted to us for revealing. Content Overhaul And Strategy A website with scarce content prevents Google from finding out what you’re all about. A content-rich site can rank well on its own, before you take into account the number of outbound links and social shares. Make sure you have an in-depth content marketing strategy to ensure visitors have all the information they need to purchase.   Keyword research is the best place to start for building a robust strategy. Look for commonly searched keyword terms and come up with ideas for blog posts, resources, guides […]

The post 7 On Page SEO Wins You’ll Thank Us For… appeared first on kansascityseogroup.

from kansascityseogroup http://ift.tt/2jrk9Pm
via IFTTT

Getting Started With Local SEO in Kansas City

Search Engine Optimization, or SEO, is something that every business will come across early on in their ventures. You can’t exist online in today’s world without a knowledge of how this science works, or at the very least, a hired team of people who are focused on performing optimization for your business. We often think of SEO as our online presence, but there’s a new player in town called local SEO that is taking over the way businesses think about their online and physical locations. Today, I’m going to show you why it’s important to start optimizing for this, and how you can start today. The Importance of Local SEO And How to Get Started You’ve followed all the best practices, and you’ve even learned how to start a blog for your business, but there’s still more to be done. All the work you’re doing to optimize your content also applies to local SEO, but there’s a few extra steps to take. This will ensure that you’re also ranking in the results for your local area. Let’s look at what these types of local results can do for your business: Google’s Research found that 50% of consumers who conducted local […]

The post Getting Started With Local SEO in Kansas City appeared first on kansascityseogroup.

from kansascityseogroup http://ift.tt/2iUo98E
via IFTTT

What SEO is and What SEO isn’t

Expectations: By now, you’ve likely heard the term “SEO”, which stands for Search Engine Optimization. This term is often taken to mean many things, by many different people. However, the true definition  according to Wikipedia is “Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results, often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines”. SEO could also include items beyond what is described in the article such as a business listing on Facebook, reviews on Thumbtack or Angie’s List, or including in map listings from the big three search engines – Google, Yahoo and Bing. Good ranking is accomplished by providing search engines what they desire, both in terms of website structure and content. For example, Google expects to see a certain set of pages on every site – something they describe in […]

The post What SEO is and What SEO isn’t appeared first on kansascityseogroup.

from kansascityseogroup http://ift.tt/2itd9Qk
via IFTTT

Google AMP Don’t Believe The Hype

Google AMP Google AMP is not all it’s cracked up to be and as a small/mid-sized business owner, its probably not something you will see a noticeable improvement in your rankings or traffic by implementing it.  We think it’s an additional tactic from Google to push small business even further out of the marketing game.  AdWords is expensive and time consuming to stay on top of.  Unless you have deep pockets or a dedicated resource (again..expensive) handling your AdWords campaign you are not going to win this game. We get it, Google is in the game to make money…we all are. Google “invented” AMP because they noticed users were utilizing Mobile Apps to access content way more than they were via the search engines.  AMP is Google trying to get people off of apps and back on to the search platform. Makes sense doesn’t it? Move the user off a platform where it is difficult to monetize and back onto a platform where they can increase their potential profit with Ad clicks etc.   The claim that AMP has to do with speed and webpage performance is entirely inaccurate. The same can be said for their claim of “optimizing the user […]

The post Google AMP Don’t Believe The Hype appeared first on kansascityseogroup.

from kansascityseogroup http://ift.tt/2h6AmuM
via IFTTT

SEO Trends for 2016 and 2017

SEO Tips in 2017 Yes, it’s that time of year again…the kids are back in school, Halloween is right around the corner, and the end of the year will be her in a few short months. And with the end of the year will be coming yet more changes from Google, or as they are now known, Alphabet. Regardless of the name change, it’s always the big “G” that we keep our eyes on. The reason being, some 80% of the world’s search engine traffic goes through their data centers. And when they make a change, we’re ready to pivot our strategies as well. The most successful SEO companies, like Kansas City SEO Group – make sure that they are always in the know about what’s going on. Great SEO starts with giving Google, Yahoo and Bing what they want. So with that in mind, here’s what we think will be relevant in the coming year. Keywords versus a user’s intent When the search engines were starting out, and processing power wasn’t what it is today, it was enough to have the right keywords sprinkled throughout your website to attract attention. If you ran a car wash for example, you’d […]

The post SEO Trends for 2016 and 2017 appeared first on kansascityseogroup.

from kansascityseogroup http://ift.tt/2d0a3EH
via IFTTT

5 tips for promoting your local business on Google and beyond

  Marketing Strategy A key component for any small business is their marketing strategy. Probably the most important part of this is how the business shows up in search engine results. So the first question that comes to mind is, is it possible to show up in the top of Google, Yahoo and Bing? Is it possible to be highly ranked with content that you control, or content that you’ve influenced? You might be surprised to know that the answer is a resounding “YES”! And not only is the answer yes, there are a multitude of simple and very effective methods to make your site visible to potential customers and reach people through various social media platforms, review sites, and media outlets. If you take a look at my 5 tips for promoting your local business on Google and beyond, plus are willing to take action on these items – you’re likely to see increased rankings and visibility for your business and company’s website. Tip # 1 – Optimize the information on your company’s website What’s the most valuable, most important asset online that your company or business owns? That’s right – it’s your website. If you don’t already have […]

The post 5 tips for promoting your local business on Google and beyond appeared first on kansascityseogroup.

from kansascityseogroup http://ift.tt/2chdE1V
via IFTTT