Getting Started With Local SEO in Kansas City

Search Engine Optimization, or SEO, is something that every business will come across early on in their ventures. You can’t exist online in today’s world without a knowledge of how this science works, or at the very least, a hired team of people who are focused on performing optimization for your business. We often think of SEO as our online presence, but there’s a new player in town called local SEO that is taking over the way businesses think about their online and physical locations. Today, I’m going to show you why it’s important to start optimizing for this, and how you can start today. The Importance of Local SEO And How to Get Started You’ve followed all the best practices, and you’ve even learned how to start a blog for your business, but there’s still more to be done. All the work you’re doing to optimize your content also applies to local SEO, but there’s a few extra steps to take. This will ensure that you’re also ranking in the results for your local area. Let’s look at what these types of local results can do for your business: Google’s Research found that 50% of consumers who conducted local […]

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What SEO is and What SEO isn’t

Expectations: By now, you’ve likely heard the term “SEO”, which stands for Search Engine Optimization. This term is often taken to mean many things, by many different people. However, the true definition  according to Wikipedia is “Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results, often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines”. SEO could also include items beyond what is described in the article such as a business listing on Facebook, reviews on Thumbtack or Angie’s List, or including in map listings from the big three search engines – Google, Yahoo and Bing. Good ranking is accomplished by providing search engines what they desire, both in terms of website structure and content. For example, Google expects to see a certain set of pages on every site – something they describe in […]

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