Tuesday, February 23, 2016

The Art Of Link Building Correctly

The Art Of Link Building Correctly The goal of every website owner is to get as much traffic to their site as possible to increase sales. Consequently, link building is still just as important as it was years ago. However, due to many algorithm changes over the years, some of the old strategies just don’t work. In order to rank high with the major search engines, your site needs to prove it offers consistent value to readers. In essence, you must work to get high quality backlinks, which confirm to search engines why your site is worthy of more traffic. Therefore, it’s essential that you learn the art of link building. Backlinks From Edu Sites Typically, edu sites are some of the best backlinks you can hope to get. They are usually rich in content, and are authorities in their field. Also, Google favors their sites because of the value they provide to readers. In addition, most edu sites are high ranking, which means getting a backlink from these types of sites would help you to rank higher in SERPs. Look for edu sites that have a direct relationship to your website or business. Getting backlinks from a site that […]

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Thursday, February 11, 2016

5 Reasons Why you shouldn’t use a free website builder

We had a client ask us “ With all of the free website builders out there, why can’t we just use one of those?”   The notion of using Wix, Weebly or Squarespace may initially seem like a good idea from a financial perspective because who doesn’t like free or almost free….right ?  At first glance it seems like a pretty good idea.  The interface is pretty intuitive, it has drag and drop functionality and you can build and publish a website in short order.  Let’s take a deeper dive and explore why you shouldn’t be using a free platform for your website.   1) SEO Limitations. Given what we do as a company, you kind of figured this would be our first talking point no?    The free builders typically have a section to “activate SEO”  or “enable SEO”  in their interface.   SEO is a complex space and involves much more than just typing a few keywords and off you go.   In order to succeed and make any traction in SEO you need to have the ability to custom craft keywords and target your niche on each of the individual pages of the site.  The one size fits all approach of the […]

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