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Sunday, November 29, 2015
Stop doing this. What exactly are we talking about here? Generic, blue and white tech companies with boring stock imagery. The web is littered with sites like these. We have blurred out the details, but this is a real site. Sure your site may rank well, but what about this page is engaging or more importantly makes you want to trust this site? It has a stretched out, stock image of a computer looking guy standing in front of a rack of servers. Nothing special right? Ok, What can you do if your site looks like the first example? Humanize your brand. Give it some personality. :) Look at the second example. This agency actually has two layers of their "About Us" section. It has real pictures of the people that work there with an interesting blurb on each of the people. It has a section that talks about their values. You gotta do something to stand out and build trust. Good luck out there.
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